poster / advertising / programs / ticketing / signage / sub brands / website / merchandise

Located in Busselton, Western Australia. Southbound is a 3 day camping festival revolving around current music with a healthy mix of classic international acts. The artwork evolved each year to represent the style of music that year.

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The scope for each festival was a main poster which was then used to create all the collateral including (but not limited to) - Advertising, programs, timetables, ticket graphics, passes, stage scrims, site signage, sub brands, website and merchandise (hoodies, t-shirts, singlets, bags, hats etc.).