logo / stationary / uniforms / packaging

High on Fire is a boutique meat smoking company based in Busselton run by Simon, a tattooed, dark haired lad with an absolute passion for perfectly smoked meats. When Simon gets up at 2am to prep up the smoker he's not tired, he's genuinely excited - true passion!  Its impossible not to be excited to do a design for someone that lives and breaths his product!

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Taking the lead from his demeanour, passion for tattoos and great sense of humour was an obvious lead into this brand. The brand has fun with voodoo, tattoos and morbid humour as it brings the elements together with a brand that feels as comfortable on your burger box as it would on your shoulder.