logo / naming / stationary / store interior & exterior / packaging / promotional material
When the clients brief involves opening an Australian style pie shop in South Korea things get really interesting. Keeping this in mind it was necessary to make it feel as Australian as possible and what is more iconic than Bondi?
A collage of Australian iconic imagery was created, this collage is designed to be pulled apart and put back together to fit into what ever situation is required. This works really well for interior elements, promotional material and packaging.
Overall the idea was for it to be overly fun and engaging to fit into the cute, fun culture many South Korean young people engage in. The shop space oozed fun and Australia. The interesting part was creating a "how to" guide for eating a pie as theres a good chance they had never had one before!
This project was completed at Block.